This program is offered in multiple terms:
Courses and when they are expected to be offered
|
| Business Opportunities in the Wine Industry | WI0019 | X | | |
| Dynamic Wine and Food Pairing | WI0023 | X | | |
| Exploring Wine | WI0001 | X | | X |
| Intensive (French Wines) | WI0020 | X | | |
| Intensive (Italian Wines) | WI0024 | X | | |
| The Character of Wine | WI0022 | X | | |
| Wine List Creation | WI0021 | X | | |
How can building your wine knowledge give you a competitive edge in your career?<br /><br />
The Business of Wine Professional Certificate is designed to prepare participants
for success in wine-related occupations. Through engaging discussion and directed tastings, The Business of Wine courses let you experience the world of wine twofold: wine education and business education. <br /><br />
<strong>Must be 21 years of age to register for this program.</strong><br />
These comprehensive courses are geared for professionals and entrepreneurs in the wine, food, and hospitality fields who want to quickly expand their knowledge of wine topics. The certificate is directed to: restaurant owners and staff, winery employees, event planners, distribution and retail sales employees, wine bar owners and staff, anyone interested in moving into wine or hospitality careers and wine enthusiasts who desire a professional level education.<br /><br />
<strong>The Certificate</strong><br />
To earn the certificate, students must take nine courses:<em> Exploring Wine, Wine Making Behind the Scenes, Wine and Food Pairing, Business Opportunities in the Wine Industry,</em> three intensive classes, and two short classes.
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<a href="/client/docs/pdfs/pd/wine12sp.pdf" title="Wine Courses Spring 2012">View PDF of courses</a>
Course Descriptions
WI 0001 Exploring Wine
This course takes students on a journey around the world of wine. Topics covered include: history, grape varietals, viticulture, language and labeling, tastings; as well as an introduction to food and wine pairing, wine service and temperatures, and the wine-making process. This is an overview of the role and influence of wine in history and today's culture, a foundation for further wine education.
Prerequisite Information
Must be 21 years of age to register for this program.
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WI 0019 Business Opportunities in the Wine Industry
This course presents an overview of the many possibilities in this exciting industry through exploring current wine market trends and an analysis of issues involved in wine business start-ups and potential strategies for success. Production, importing, distribution, and retail segments will be examined through a specific case study approach. Pricing, positioning, marketing, and operations components will be analyzed as they relate to the wine business model. You will learn how to develop a business plan specific to the wine industry. Guest speakers will share their real life experiences and perspectives.
Prerequisite Information
Must be 21 years of age to register for this program.
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WI 0021 Wine List Creation
Learn how to create an elegant, diverse and cost effective wine list. Topics include: how to determine and achieve a profitable wine cost percentage; the language of buying wine; how allocated wine can help and hinder your program; proper wine markups; inventory controls; how to converse with wine vendors, importers and suppliers; and writing a list that is appealing to the guest and fulfills the needs of the beverage manager.
Prerequisite Information
Must be 21 years of age to register for this program.
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WI 0022 The Character of Wine
Character can be defined as a wine with top-notch distinguishing qualities. Learn what is involved in creating the character of red, white, or blush wines. In this class, you will learn the basic mechanics of wine making, concerns winemakers face, and decisions they make during the process. This course will review in detail the differences involved in making quality wine varietals.
Prerequisite Information
Must be 21 years of age to register for this program
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WI 0023 Dynamic Wine and Food Pairing
In this one-day course, you will taste your way through wines from all countries, exploring red, white, sparkling and dessert varietals. You will taste and describe the wines separate from the food. Then the fun begins, adding samples of various foods and re-tasting the wines! Our goal is to teach students how to identify what works, what doesn’t, and why not.
Prerequisite Information
Must be 21 years of age to register for this program.
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WI 0024 Intensive (Italian Wines)
Italy is the second largest wine producing country in the world and is a key exporter to the United States. Knowledge of Italian wine is critical to the wine profession. Through extensive tastings, this course will cover the wines of Piemont and Tuscany. You will learn about varietals, wine production by region, terroir, vineyard sites, and quality levels.
Prerequisite Information
Must be 21 years of age to register for this program. Recommended prerequisite: Exploring Wine.
Find Current Sections
How can building your wine knowledge give you a competitive edge in your career?<br /><br />
The Business of Wine Professional Certificate is designed to prepare participants
for success in wine-related occupations. Through engaging discussion and directed tastings, The Business of Wine courses let you experience the world of wine twofold: wine education and business education.<br /><br />
<strong>Must be 21 years of age to register for this program.</strong><br />
These comprehensive courses are geared for professionals and entrepreneurs in the wine, food, and hospitality fields who want to quickly expand their knowledge of wine topics. The certificate is directed to: restaurant owners and staff, winery employees, event planners, distribution and retail sales employees, wine bar owners and staff, anyone interested in moving into wine or hospitality careers and wine enthusiasts who desire a professional level education.<br /><br />
<strong>The Certificate</strong><br />
To earn the certificate, students must take a total of nine courses: the core courses which include: <em>Exploring Wine, Wine Making Behind the Scenes, Wine and Food Pairing, Business Opportunities in the Wine Industry,</em> three intensive classes, and two short classes.<br /><br />
<strong>Location of Classes</strong><br />
SDSU Extended Studies/Gateway Centers, corner of Campanile Drive and Hardy Ave., unless otherwise noted.<br /><br />
<strong>Textbook Required</strong> Textbook/course material information is available at www.sdsubookstore.com/es; just use your five digit schedule number when selecting a course.
Course Descriptions
WI 0020 Intensive (French Wines)
France has some of the world’s most prestigious, complex, and commercially successful wine regions. Through extensive tastings, this course will cover the wines of Burgundy, Alsace, Cotes du Rhone, Bordeaux, Loire, and Champagne. You will learn about varietals, wine production by region, terroir, vineyard sites, and quality levels.
Prerequisite Information
Must be 21 years of age to register for this program. Recommended prerequisite: Exploring Wine.
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Business of Wine Advisory Board
Jesse Rodriguez Adavanced Sommlier, Wine Director, Addison Grand Del Mar, Lisa Lipton National Chair, American Institute of Food and Wine, Michael Cheatham, CSW, CSE Director, Coup de Vigne Wine Club and Newsletter, Linda Kissam Owner, Kissam Consulting, John Alonge Owner, San Diego Wine and Culinary Center, William Byxbee Dean Emeritus, SDSU College of Extended Studies, Carl Winston Director, SDSU’s School of Hospitality and Tourism Management, Peggy Evans Executive Director, Temecula Valley Winegrowers, Association, Lisa Redwine Advanced Sommlier Food and Beverage Manager, The Marine Room and La Jolla Beach and Tennis Club, Gus Vizgirda Winemaker, Maurice Car’rier Vineyard and Winery, Frank Mangio Owner, MPC Advertising, Deborah Lazear CSW Owner, Wine and Food: Uncorked, Ken Mills CEO/President, Wine Steals
SDSU's College of Extended Studies would like to express special thanks to all Business of Wine guest speakers and to the companies listed here for contributing to the program's success.
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Maurice Car'rie Vineyard & Winery
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South Coast Winery Resort and Spa
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Temecula Valley Winegrowers Association
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Orfila Vineyards and Winery
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SDSU Research Foundation Program