The Business of Wine Professional Certificate helps prepare participants for success in wine-related occupations. Most classes are held at restaurants and wineries.
Who Should Attend?
The series is directed to: restaurant managers, owners, entrepreneurs, winery employees, event planners, bartenders, bar managers, distribution and retail sales employees, wine enthusiasts, and anyone interested in moving into hospitality careers. Must be 21 years of age to register for this program.
The Certificate
Choose five courses to earn your certificate: Sensory of Wine - Aroma and Palate; Exploring Wine; Selling Wine for Managers; Red, White, and Champagne; Wine Making Behind the Scenes; Dynamic Wine and Food Pairing Level One; Dynamic Wine and Food Pairing Level Two, and Wine Business Strategies.
Sensory of Wine - Aroma and Palate and Exploring Wine are recommended as the first courses in the series. Dynamic Wine and Food Pairing: Level One should be taken prior to Dynamic Wine and Food Pairing: Level Two.
Workplace Benefits:
Go "behind the scenes" to understand the complexities of the wine business
Explore the differences and various market segments from beverage wine to luxury wine
Deliver higher revenue to your business by understanding wine and marketing
Learn the latest data from experts who track the industry
Discuss the critical issues facing the wine business today with key experts discussing their strategies and solutions
Hear what experts predict will be key business issues facing the industry in the future and learn what steps they are taking to prepare for them
The Business of Wine Certificate at San Diego State University is going to prepare you for an exciting career in the wine industry and the hospitality industry. It is very true that the wine industry is burgeoning today and there's lots of opportunities for bright, young people. But bright isn't enough, you really need an important education. This certificate course is going to give you education in: culture, food, business, retailing, and much more. I really hope that more programs like the Business of Wine Certificate at the College of Extended Studies at San Diego State sprout up. I think it's a great program and I'm very proud to host it here. Deborah Lezear is a wine educator and what's amazing about Deborah is not just her level of knowledge but her ability to connect with all of her students as well. So she's an expert in her field and she's an expert at teaching, too. I feel like a lot of the teachers in this course bring something different to the table with
all of their experiences and their levels and involvement with the industry. They all do bring different perspectives, so it really gives you a well-rounded education with the business of wine program. I really encourage you to take that opportunity and get a certificate from the College of Extended Studies and further your career in Hospitality and Wine.
Location of Classes
SDSU Extended Studies/Gateway Centers, corner of Campanile Drive and Hardy Avenue, unless otherwise noted.
For additional information please email extended.std@sdsu.edu or call (619) 594-6924.
Textbook/course material information is available at www.sdsubookstore.com/es; just use your five digit schedule number when selecting a course.
SDSU Research Foundation Program
Summer 2009 Courses
Exploring Wine
This course takes students on a journey around the world of wine. Topics covered include: history, grape varietals, viticulture, language and labeling, tastings, as well as guest speakers from the wine industry who offer their expertise. This is an extensive overview of the role and influence of wine in history and today’s culture.
Instructor: Lisa Redwine, CS, manager and wine director, The Shores Restaurant, La Jolla.
Noncredit Schedule No. 09SU 99437 PW Dates:
Mondays, June 8-July 6, 6-9 pm
Location: SDSU Extended Studies/Gateway Centers, corner of Campanile Drive and Hardy Avenue. Fee:
$295 ($325 after June 1) Last day to enroll is June 8
Schedule Number 09SU 99437 PW is Closed
Wine Business Strategies
This course starts with an overview of current wine market imperatives and trends. Both the restaurant/retail and winery market segments will then be examined through a specific case study approach. Pricing, positioning, marketing, and operations components will be analyzed as they relate to the wine business model.
Instructor: John Alonge, San Diego Wine and Culinary Center.
Noncredit Schedule No. 09SU 99439 PW Dates:
Tuesdays, July 14-August 4, 6-9 pm
Location: SDSU Extended Studies/Gateway Centers, corner of Campanile Drive and Hardy Avenue. Fee:
$295 ($325 after July 7) Last day to enroll is July 14
SDSU's College of Extended Studies would like to express special thanks to all Business of Wine guest speakers and to the companies listed here for contributing to the program's success.
Bernardo Winery
Stuart Cellars
Temecula Valley Winegrowers Association
Business of Wine Advisory Board
Lynn Alley Food and Wine Writer, John Alonge San Diego Wine and Culinary Center, Tomi Arbogast Temecula Valley Winegrowers Association, William Byxbee SDSU College of Extended Studies Dean Emeritus, Paula and Phil Cutting Mellow Wine Bar, Steve Hamlin Allie's Tapas au Vin Wine Bar & Cafe, Ron James Wine and Food Journalist, Linda Kissam Wine Consultant, Deborah Lazear Certified Specialist of Wine, Frank Mangio Certified Wine Connoisseur and Syndicated Columnist for "A Taste of Wine," Jeff Rossman Terra Restaurant, Marshall Stuart Stuart Cellars, Jim Swelgin Larkwood Cellars, Mike Tingley Winemaker/Enologist, Tracy Wallace Certified Sommelier, Carl Winston SDSU Hospitality and Tourism Management
Last update
April 29, 2009
The statements found on this page/site are for informational purposes only.
While every effort is made to ensure that this information is up-to-date
and accurate, official information can be found in the University publications.
Professional Certificate in The Business of Wine
Textbook/course material information is available at 
