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MM 0006 Creating the Marketing Plan
A plan is just like a map. If you don't have one, you won't get to where you want to go as quickly and easily as you should. This course teaches you marketing plan basics, from completing a competitive assessment to creating a strategic communications platform. You'll learn what's required to move from planning to action, evolving your plan with changing conditions. Key topics include: working through the planning process, identifying your "value proposition," using market research effectively, determining your competitive business profile, setting practical goals and objectives, cultivating strategies, and measuring results. Students will also learn how to distill the plan's primary elements into an "elevator pitch" format, and how to anticipate - and respond - to boardroom-caliber questioning.
● 01/22/2014 - 02/12/2014
MM 0004 Media Sales and Promotion
A look at the benefits and challenges of a career in media sales. Study the building blocks to a sale – research, promotion, and other collateral areas. Understand what the client means and needs for promotion. Learn the current and future state of the industry via lectures and panel discussions with practicing professionals.<br><br>
Key topics include: the fundamental components of sales, the keys to successful sales, understanding what the client wants and needs, and where the industry is going.
● 02/19/2014 - 03/19/2014
DM 0011 Social Media Strategies for Business
An in-depth study of how businesses and organizations use social media tools as part of their communications programs. Learn how the most popular applications in the social media arena can be used to accomplish marketing goals and build awareness for your organization. Build your company's profiles and following on Facebook, Twitter, Pinterest, YouTube and more to engage with your audience and enhance your professional communications.
● 04/07/2014 - 04/28/2014
MM 0003 Media Planning and Buying
An introduction to the subject of evaluating and selecting media to meet specific strategic marketing goals. Class covers a broad spectrum of decisions that must be made when working with media.<br><br>
Key topics include: types of media e.g., electronic, print, and out-of-home; advantages and limitations of all media; components of the media plan including target audience, geography, seasonality, communication objectives, media budgeting, media strategies and tactics; and media buying methods.
● 04/09/2014 - 04/30/2014
MM 0005 Generating Ad and Marketing Campaigns that Work
With this capstone course, you'll take everything you've learned in the program and put it to use. Here, your entire class becomes a virtual full service marketing and advertising agency, selects a business to pitch, and creates the plan and campaign to win the business.<br /><br />
Key topics include: the campaign planning system, the creative process, the client's situation analysis, branding, positioning, and the big idea.
● 05/07/2014 - 06/04/2014
<strong>The Certificate</strong><br />
The <strong>Professional Certificate in Marketing and Media</strong> requires any six of the following courses for certificate completion: <em>Defining and Positioning a Brand, Creating the Marketing Plan, Developing the Creative Brief, Media Planning and Buying, Mobile Marketing, Social Media Strategies for Business, Media Sales and Promotion,</em> and <em>Generating Ad and Marketing Campaigns that Work.</em> We recommend students new to the marketing field start the program with <em>Defining and Positioning a Brand</em> and <em>Creating the Marketing Plan.</em>
<strong>Why this certificate?</strong><br />
The marketing field is a magnet for those who want interesting, diverse, challenging, and creative work. Successful marketing professionals are able to combine creative, out-of-the-box thinking with strategic planning, research skills, and a savvy understanding of consumer psychology.<br /><br />
SDSU's College of Extended Studies and the San Diego Ad Club have come together to offer this comprehensive program. It's designed for early- to mid-career marketing, advertising, public relations, media, and sales professionals, as well as anyone who wants to enter any of these exciting careers.<br /><br />
<strong>Location for Classes</strong><br />
SDSU Extended Studies/Gateway Centers, Hardy Avenue entrance.<br /><br />
<a href="http://www.sandiegoadclub.com/" target="_blank"><img style="display: inline;" src="/Client/images/static/partners/ad_club.gif" width="125" height="50" border="0" alt="San Diego Ad Club site" title="San Diego Ad Club site" hspace="5" align="left"></a> <strong>Endorsed by the San Diego Ad Club</strong><br clear="all" /><br />
<strong>Textbook Required:</strong> Textbook/course material information is available at <a href="http://www.sdsubookstore.com/es/" target="_blank">www.sdsubookstore.com/es</a>.<br /><br />
<strong>For additional information please email Chris Brown at <a href="mailto:email@example.com">firstname.lastname@example.org</a> or call (619) 594-0787.</strong><br /><br />
<strong>SDSU Research Foundation Program</strong>
This capstone course is for Marketing and Media students with at least four previously completed courses.
Everyone always analyzes the outcome of commercials, but no one ever thinks about the person that came up with the idea. What state and environment were they in that caused them to come up with a certain idea? This seminar will answer questions such as, 'How can you enhance not only your own, but also other peoples' creative abilities?' and 'How do you keep their minds and bodies in top form so that they can continue to create cutting-edge and innovative deliverables?' Ideal for individuals who are under pressure to produce creative ideas, innovation, or problem solve.
Interest form - http://www.ces.sdsu.edu/client/iw/forms/site/mm.html