Professional Certificate in Digital and Social Media

DM 0006 Video Production for the Web II

This class teaches advanced shooting and editing techniques and utilizes professional-grade equipment and software. Students will shoot broadcast style packages with Sony HD video cameras and edit using Adobe Cloud Premiere Pro.

DM 0001 Publishing on the Web

<strong><em>An introduction to web publishing tools.</em></strong> Review the basics of publishing your content on the Internet. You’ll learn how to set up a web presence, how to blog and how to post regular content on the web. You’ll also learn how and when to use the web’s many free or low-cost applications to increase website traffic and ensure site loyalty.

DM 0005 Increasing Traffic to Your Website I

<strong><em>Exploring the fundamentals of search engine optimization (SEO).</em></strong> Class covers how to structure websites for SEO and write news or feature content, ads, and headlines to maximize their exposure to various audiences. Class also covers how to use various assessment tools, such as RSS feeds, to measure and improve search results. Familiarity with basic HTML recommended.

DM 0010 Beginning Social Media - <20132

<strong><em>Introduction to web-based social media tools.</strong></em> Get a broad overview of applications such as Google apps, Facebook, Twitter, LinkedIn, Flickr, Skype, and YouTube as media professionals’ tools. Class explores managing online applications, social networks, and web branding.

DM 0011 Social Media Strategies for Business

An in-depth study of how businesses and organizations use social media tools as part of their communications programs. Learn how the most popular applications in the social media arena can be used to accomplish marketing goals and build awareness for your organization. Build your company's profiles and following on Facebook, Twitter, Pinterest, YouTube and more to engage with your audience and enhance your professional communications. <br /><br /> This updated course replaces Advanced Social Media.

DM 0012 Photography in the Digital Age I

Basics of using digital cameras and editing software to create compelling photographic work. Using Adobe Photoshop Elements, this course covers the basics of toning, cropping and saving photos for the Web. Students also will participate in thoughtful discussions and receive constructive critiques on their photography. (This updated course replaces Photo Editing with Photoshop).

DM 0013 Photography in the Digital Age II

Practical techniques to turn imagery into a cohesive story or marketing package for the web. Using iMovie, Photoshop Elements and Web-based slideshow presentations, participants will learn the basics for preparing images for online consumption. Students will create photo packages that include an audio slideshow and other web presentations. Photography in the Digital Age I, or experience with Photoshop, is highly recommended. (This updated course replaces Audio and Slideshow Production.)

MM 0014 Mobile Marketing

With mobile devices within arms' reach of 91% of US citizens (Source: Morgan Stanley), mobile marketing is quickly becoming the most powerful tool for marketing a business. In this course, you will learn how to effectively use mobile platforms, such as smartphones, tablets, and iPads, as key tools in optimizing your mobile marketing strategy. Learn how to integrate social and traditional marketing into your mobile efforts and effectively increase audience engagement. Key topics addressed in this course will be "What is Mobile Marketing?," "Reaching a Mobile Audience," "Planning a Mobile Marketing Strategy," and "Mobile Integration."