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<strong>Why this certificate?</strong><br/ >
As today's media industries continue to transform at warp speed, many media professionals find themselves navigating Web-based publishing methods for which they have not been fully trained.<br /><br />
This certificate program is designed for professionals who would like to hone their skills in how to use multimedia tools and how to harness the interactive power of the Internet to build an audience. Participants will receive training in how to build their own web presence, including a web site, a blog, an audio slideshow, and a video; as well as develop skills in social networking and search engine optimization.
<strong>Certificate Information</strong><br />
Participants will work in computer lab settings and will be expected to have a digital still camera, flash drive, and free Google Gmail account. Additional equipment and software will be provided for use during certain class sessions.<br /><br />
<strong>Who Should Attend</strong><br />
This certificate program is targeted to working professionals within the fields of journalism, public relations, advertising, marketing, and multimedia content production, as well as anyone who wants to enter these exciting careers.<br /><br />
<strong>Offered in collaboration with SDSU's School of Journalism & Media Studies</strong><br /><br />
<strong>For more information, please contact Amy Gonsalves at <a href="mailto:firstname.lastname@example.org" target="_blank">email@example.com</a>.</strong>
<strong><em>An introduction to web publishing tools.</em></strong> Review the basics of publishing your content on the Internet. You’ll learn how to set up a web presence, how to blog and how to post regular content on the web. You’ll also learn how and when to use the web’s many free or low-cost applications to increase website traffic and ensure site loyalty.
An introduction to web-based social media tools. Get a broad overview of applications such as Google+, Facebook, Twitter, LinkedIn, and Pinterest as professionals' tools. Why should you be on social media? How do you choose the right applications for you? Class explores managing online applications, creating your online voice, engagement and web branding. This updated course replaces <em>Beginning Social Media</em>.
An in-depth study of how businesses and organizations use social media tools as part of their communications programs. Learn how the most popular applications in the social media arena can be used to accomplish marketing goals and build awareness for your organization. Build your company's profiles and following on Facebook, Twitter, Pinterest, YouTube and more to engage with your audience and enhance your professional communications.
Building upon skills learned in Photography in the Digital Age I, participants will learn more advanced photographic techniques to create images with feeling, mood and depth. Participants will take part in weekly shooting exercises both in and out of class and will complete an in-depth photo project outside of class. Through weekly critiques, development of Adobe Photoshop toning techniques and lessons in editing and sequencing images, participants will develop a portfolio tailored to their skills and professional needs. Photography in the Digital Age I, or instructor approval of photography portfolio is required. New Adobe Cloud software is used.
Explores applications of search engine optimization (SEO), based on the foundational skills gained in "Increasing Traffic to Your Website I." Course provides further insight into analyzing your SEO results.
Completion of Increasing Traffic to the Web I or instructor approval is required.
Learn how to make people click. Write compelling headlines and copy, integrate exceptional images and master content creation for your web communications. This class will cover critical principles of web writing and design, including usability, accessibility, segmentation, scanability and more.
SDSU Research Foundation Program
Interest form - http://www.ces.sdsu.edu/client/iw/forms/site/mm.html
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