media Archive

  • robert chisholm

    Instructor Profile – Marketing and Media – Robert Chisholm

    Robert Chisholm has worked at Hewlett-Packard (HP) for over 30 years – he began his career as on the creative side, working as an art director and creative director.  There he oversaw the production of multimedia campaigns including television, print, interactive and online/outdoor creative for...

    Full Story

  • jenn baker

    Instructor Profile – Marketing and Media – Jenn Baker

    Jenn Baker is the President and Media Director at VernonMack, LLC – a full-service, San Diego online marketing agency. She has worked on the publisher side for online networks, as well as on the agency side in interactive media. You teach Interactive Marketing Strategies –...

    Full Story

  • john stoepler

    Instructor Profile – Marketing and Media – John Stoepler

    John Stoepler has worked in marketing for over two decades. During that time, he has developed hundreds of marketing and business plans, and has represented companies emanating from virtually every vertical, from health care to large-cap industrial and advanced technology companies. He will be teaching...

    Full Story

  • shankman

    Wrap Up | Three Events

    Osher Lifelong Learning Institute Open House – Presenting upcoming courses and engaging previews of what’s ahead, and serving fabulous refreshments, Osher at SDSU held its biannual morning social Open House on January 29 for students aged 50 and better. “It was one of our biggest open...

    Full Story

  • html5

    Technology Brings Debate

    Check tech blogs and news, and even Twitter, and you will realize that there has been a lot of buzz on HTML5 and the benefits of using it over Flash. What’s all the fuss about? HTML5 works like Flash with video and animation capabilities, but...

    Full Story

  • coke can copy

    It’s a Brand New World

    By Gaëtan Fraikin There is no “I” in branding, but there is a “U” in branding. Hard as it may be to believe, Webster’s actually got this one wrong. Well, not really, but when discussing branding, the statement above is 100% accurate. We say there...

    Full Story

  • Opinion | The Customized Mobile Experience

    Opinion | The Customized Mobile Experience

    By Jake Fields One of the new big things is mobile, but it didn’t come out of nowhere. People have been talking about mobile marketing for 10 years. Mobile was going to be the next big thing, year after year, but it didn’t happen because...

    Full Story

  • Discover Marketing and Media Planning through SDSU

    Discover Marketing and Media Planning through SDSU

    SDSU’s College of Extended Studies will offer two courses in its Professional Certificate in Marketing & Media program in the upcoming weeks. “The Marketing Plan” takes place Mondays, Feb. 28 to March 21 from 6 to 9 p.m., while “Media Planning and Buying” is scheduled...

    Full Story