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media Archive
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Instructor Profile – Marketing and Media – Robert Chisholm
Posted on February 13, 2012 | No CommentsRobert Chisholm has worked at Hewlett-Packard (HP) for over 30 years – he began his career as on the creative side, working as an art director and creative director. There he oversaw the production of multimedia campaigns including television, print, interactive and online/outdoor creative for... -
Instructor Profile – Marketing and Media – Jenn Baker
Posted on February 10, 2012 | No CommentsJenn Baker is the President and Media Director at VernonMack, LLC – a full-service, San Diego online marketing agency. She has worked on the publisher side for online networks, as well as on the agency side in interactive media. You teach Interactive Marketing Strategies –... -
Instructor Profile – Marketing and Media – John Stoepler
Posted on February 10, 2012 | No CommentsJohn Stoepler has worked in marketing for over two decades. During that time, he has developed hundreds of marketing and business plans, and has represented companies emanating from virtually every vertical, from health care to large-cap industrial and advanced technology companies. He will be teaching... -
Technology Brings Debate
Posted on March 28, 2011 | No CommentsCheck tech blogs and news, and even Twitter, and you will realize that there has been a lot of buzz on HTML5 and the benefits of using it over Flash. What’s all the fuss about? HTML5 works like Flash with video and animation capabilities, but... -
It’s a Brand New World
Posted on March 25, 2011 | No CommentsBy Gaëtan Fraikin There is no “I” in branding, but there is a “U” in branding. Hard as it may be to believe, Webster’s actually got this one wrong. Well, not really, but when discussing branding, the statement above is 100% accurate. We say there... -
Opinion | The Customized Mobile Experience
Posted on February 23, 2011 | No CommentsBy Jake Fields One of the new big things is mobile, but it didn’t come out of nowhere. People have been talking about mobile marketing for 10 years. Mobile was going to be the next big thing, year after year, but it didn’t happen because...





