A recent survey of business executives by the Harvard Business Review found that 79 percent of respondents claimed that in-person meetings are the most effective way to meet new clients to sell business. Meeting and event planning plays a pivotal role in any organization, from motivational employee events, to educational customer conventions.
Becoming a meeting and event planner offers numerous possibilities on your career path, whether it is in the corporate or social world. As an example, you could be the detailed expert in planning a wedding. This would include your responsibility to hire a broader staff that also entails designers, caterers, and administrative coordinators, among others.
Or, your career may take you down the road of a corporate event planner. This would involve some duties similar to wedding planners because you would need to hire and organize contractors to meet the needs of the host, while also serving functions such as fundraising or reaching out to new clients.
Whichever path you might choose as a planner, your best course of preparation is the very popular Professional Certificate in Meeting and Event Planning program through San Diego State University’s College of Extended Studies.
The spring semester concludes with the International Meeting Planning course that begins Saturday, May 7. To check out the fall schedule, please visit the website in the beginning of August.
This program will appeal to you whether you are new to meeting planning or a seasoned pro because it offers you the opportunity to expand your knowledge and skills within this growing industry. The College is partnering with Meeting Professionals International (MPI) to present this certificate program in which classes generally fill up rapidly.
Program advisor Annette Gregg, CMP, CMM has a diverse background in the meeting and hospitality industry. She has managed several successful teams including: the fundraising events team at UCLA, the 250-person event staff at the Los Angeles Convention Center, the 200-person convention team at the San Diego Convention and Visitors Bureau, and currently is the vice president of sales and marketing for Monterey County Convention and Visitors Bureau.