Technology Brings Debate

HTML5Check tech blogs and news, and even Twitter, and you will realize that there has been a lot of buzz on HTML5 and the benefits of using it over Flash. What’s all the fuss about? HTML5 works like Flash with video and animation capabilities, but it also affects SEO and search engine page rankings – something Flash doesn’t currently do.

What does this mean? Let’s take a look at HTML5 and other technology in relation to marketing and media.

“HTML5 is a more universal standard – more devices from desktop to the mobile side that the user is able to utilize like content and rich fashion. The drawback is in terms of adoption. Browsers and users have to have the ability to absorb and render that content. On mobile it’s being adopted very quickly,” says Jake Fields, president and creative director of Treeline Interactive, and SDSU Marketing and Media instructor.

HTML5 is definitely a positive influence on marketing since it will have an impact on SEO; however, there is still a way to go to where it will have a worldwide influence. From a desktop perspective, it will take time for everybody to have upgraded browsers and updated computers that will display HTML5. Some of the older ver­sions of Internet Explorer don’t support it, so the user will not be able to view content.

Fields adds, “Currently, most users have outdated browsers, so they are unable to reap the benefits of HTML5. In a perfect world, everybody would update their browsers on the day updates come out, but realistically it takes quite some time especially for business users and bigger computer networks – that’s all handled by IT since most employees can’t just go ahead and update browsers.

For now there will be a huge segment of the market that won’t be able to see the advan­tages of HTML5. Technology is forever changing, getting more sophisticated, and we seemingly have to play catch up, but today there is much to embrace – SEO, social media, mobile technology – when thinking about marketing and media. What will the future bring?

“Long term it’s going to be a deeper integration of all things – mashapps, mobile components – in actuality the key part to a marketing campaign is that all things branch off of the user whether you are bringing experience to them or they are bringing experience to you. For example, on the mobile side, their phone, website, and interac­tion with social community all branch off to user. Everything is becoming more user centric from customization to access to content to interaction between users,” says Fields.