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Learn everything you need to know to quickly enhance your career and earning capacity in
marketing, advertising, public relations, media, and sales. Past students have found this
program to be especially rewarding due to the real-life, eye opening approach of the instructors
with each providing real world, ready-to-use definitions, examples, and advice relative
to the business of mass communication and sales. Practical information you'll understand
and use every day is stressed. This comprehensive program is provided through a partnership
between SDSU's College of Extended Studies and the San Diego Ad Club.

No courses offered during summer in this program. Fall 2008 course
information will be available August 1.
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The Certificate
Receive a "letter of completion" after passing each course. Pass all six courses
and receive a career enhancing SDSU College of Extended Studies Marketing and Media Specialist
Certificate.
The courses required are: The Marketing Plan, Creativity and Media, Media Companies
in Today's Business World: An Introduction, Media Planning and Buying, Media Sales and Promotion,
and The Marketing and Advertising Campaign.
To find out how your organization can benefit through our Preferred Partner program, contact the Professional Development Division at (619) 594-5640 or email tmcleod@mail.sdsu.edu.
Textbook/course material information is available at www.sdsubookstore.com/es; just use your five digit schedule number when selecting a course.
>> Look for an Interactive Media course in Fall 2008.
For additional information please email extended.std@sdsu.edu
or call (619) 594-5489.
SDSU Research Foundation Program
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