SDSU - CES | Business, Marketing and Media | Professional Certificate in Marketing and Media

BUSINESS, Marketing and Media

Professional Certificate in Marketing and Media

The marketing field is a magnet for those who want interesting, diverse, challenging, and creative work. Successful marketing professionals are able to combine creative, out-of-the-box thinking with strategic planning and research skills, a savvy understanding of consumer psychology, and more.

SDSU’s College of Extended Studies and the San Diego Ad Club have come together to offer this program. It’s designed for early- to mid-career marketing, advertising, public relations, media, and sales professionals, as well as anyone who wants to enter these exciting careers

Location for Classes
SDSU Extended Studies/Gateway Centers, Hardy Avenue entrance.

Endorsed by the San Diego Ad Club

The Certificate
Earn this certificate by completing six of the following eight courses: Defining and Positioning a Brand, The Marketing Plan, Interactive Marketing, Creativity and Media, Media in the 21st Century, Media Planning and Buying, Media Sales and Promotion, and The Marketing and Advertising Campaign.

We recommend students new to the marketing field take Defining and Positioning a Brand and The Marketing Plan first.

To find out how your organization can benefit through our Preferred Partner program, contact the Professional Development Division at (619) 594-5640 or email tmcleod@mail.sdsu.edu.

Textbook/course material information is available at www.sdsubookstore.com/es; just use your five digit schedule number when selecting a course.

For additional information please email kcacka@mail.sdsu.edu or call (619) 594-0787.

SDSU Research Foundation Program

Fall 2009 Courses

Defining and Positioning a Brand

Kick off the Marketing & Media program by learning how to identify and understand your target market(s) and create and position a brand identity. In this fast-paced course, you’ll learn how to differentiate your company from the competition, how to position a brand in the marketplace by creating a cohesiveness of internal efforts and focus, and how consumer perceptions are formed from brand execution, advertising, and marketing communications.

Textbook Required

Instructor: Greg Joumas, vice president of advertising and marketing communications, Jack in the Box, and president of the San Diego Ad Club.

Noncredit Schedule No. 09FAMM 99341 PR
Dates: Wednesdays, Sept. 2-23, 6-9 pm
Location: SDSU Extended Studies/Gateway Centers, corner of Campanile Drive and Hardy Avenue.
Fee: $279 | Ad Club Members and Preferred Partner Fee: $249

Schedule Number 09FAMM 99341 PR is Closed

The Marketing Plan

A marketing plan is essential for allocating resources wisely, collaborating effectively, seizing market opportunities, and proactively managing risk and change. This course will teach you a common-sense marketing, advertising, and sales planning system you’ll find yourself using over and over again. You’ll learn to craft a business profile, set objectives, create integrated strategies, develop budgets, and measure results. Assessing challenges and opportunities within the marketplace is crucial to planning, so you’ll also learn and practice the fundamentals of effective market research.

Textbook Required

Instructor: John Stoepler, vice president of corporate development and strategic planning, Mentus.

Noncredit Schedule No. 09FAMM 99342 PR
Dates: Wednesdays, Sept. 30-Oct. 21, 6-9 pm
Location: SDSU Extended Studies/Gateway Centers, corner of Campanile Drive and Hardy Avenue.
Fee: $279 | Ad Club Members and Preferred Partner Fee: $249

Schedule Number 09FAMM 99342 PR is Closed

Interactive Marketing Strategies

Interactive marketing is no longer experimental: it’s a key component of any up-to-date marketing plan. Participants in this course will examine successful online campaigns and noteworthy web phenomena, and learn the practical know-how necessary for interactive marketing success: the principles of search engine optimization (SEO), models for online pricing and distribution, methods to reach the increasingly valuable iPhone and Mobile marketing sectors, and tools to create and implement effective social media and viral marketing plans.

Instructor: Jake Fields, president and creative director, Treeline Interactive.

Noncredit Schedule No. 09FAMM 99343 PR
Dates: Tuesdays, Oct. 27-Nov. 17, 6-9 pm
Location: SDSU Extended Studies/Gateway Centers, corner of Campanile Drive and Hardy Avenue.
Fee: $279 | Ad Club Members and Preferred Partner Fee: $249

Schedule Number 09FAMM 99343 PR is Closed

Creativity and Media

Creativity is the lifeblood of media and marketing. Learning how to generate creative ideas and solutions on a schedule is crucial, since marketing and media specialists can’t wait around for inspiration to strike. Learn to approach the creative process systematically, and practice the tools you need to consistently create effective messaging over a variety of media. Explore up-to-date case studies of real workplace situations to learn creative and effective advertising solutions and processes.

Instructor: Tom Okerlund, creative director, Mentus.

Noncredit Schedule No. 09FAMM 99344 PR
Dates: Tuesdays, Nov. 24-Dec. 15, 6-9 pm
Location: SDSU Extended Studies/Gateway Centers, corner of Campanile Drive and Hardy Avenue.
Fee: $279 | Ad Club Members and Preferred Partner Fee: $249

Last update July 31, 2009

The statements found on this page/site are for informational purposes only. While every effort is made to ensure that this information is up-to-date and accurate, official information can be found in the University publications.
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