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DM 0005 Increasing Traffic to Your Website I
<strong><em>Exploring the fundamentals of search engine optimization (SEO).</em></strong> Class covers how to structure websites for SEO and write news or feature content, ads, and headlines to maximize their exposure to various audiences. Class also covers how to use various assessment tools, such as RSS feeds, to measure and improve search results. Working knowledge of Excel recommended.
● 08/28/2014 - 09/18/2014
DM 0012 Photography in the Digital Age I
Through a series of hands-on drills, participants will learn the fundamentals of photography, including light, moment, color and composition. Participants will shoot every week during class, learn to make adjustments to their images using Adobe Photoshop and will also complete a short photo project outside of class. Through weekly critiques, participants will learn from the instructor and their peers while developing their skills in discussing and thinking about visual literacy. New Adobe Cloud software is used.
● 09/13/2014 - 10/04/2014
DM 0010 Understanding Social Media
An introduction to web-based social media tools. Get a broad overview of applications such as Google+, Facebook, Twitter, LinkedIn, and Pinterest as professionals' tools. Why should you be on social media? How do you choose the right applications for you? Class explores managing online applications, creating your online voice, engagement and web branding. This updated course replaces <em>Beginning Social Media</em>.
● 10/16/2014 - 11/06/2014
DM 0004 Video Production for Digital Media Platforms I
<strong><em>An introduction to online video production.</em></strong> Learn how to produce videos with consumer-grade equipment and software. This course covers the basic principles of shooting and editing. Students will learn how to create their own YouTube channel using Flip cams (provided) and iMovie or Movie Maker, depending on their preferred software platform. Participants will be shown how to host and upload their videos to a blog or web site.
● 11/01/2014 - 11/22/2014
DM 0011 Social Media Strategies for Business
An in-depth study of how businesses and organizations use social media tools as part of their communications programs. Learn how the most popular applications in the social media arena can be used to accomplish marketing goals and build awareness for your organization. Build your company's profiles and following on Facebook, Twitter, Pinterest, YouTube and more to engage with your audience and enhance your professional communications.
● 11/20/2014 - 12/18/2014
MM 0015 Freelance Photojournalism: A Business Perspective
The continually evolving photography and photojournalism professions have clearly shifted the employment standard from employee based to freelance based. As a result, it is now more imperative than ever that independent photographers possess a solid understanding of running their own business if they expect to support themselves and/or their family.<br /><br />
This seminar is geared toward photographers with an interest in a career producing images for various media outlets, nonprofits, foundations, and corporations. It provides practical advice and information addressing the many business issues that freelancers must contend with on a daily basis and provides you with knowledge to help you manage your career.
● 12/06/2014 - 12/13/2014
DM 0001 Publishing on the Web
<strong><em>An introduction to web publishing tools.</em></strong> Review the basics of publishing your content on the Internet. You’ll learn how to set up a web presence, how to blog and how to post regular content on the web. You’ll also learn how and when to use the web’s many free or low-cost applications to increase website traffic and ensure site loyalty.
This course is not offered for the current term
DM 0006 Video Production for Digital Media Platforms II
This class teaches advanced shooting and editing techniques and utilizes professional-grade equipment and software. Students will shoot broadcast-style packages with Sony HD video cameras and edit using Final Cut Express.
DM 0013 Photography in the Digital Age II
Building upon skills learned in Photography in the Digital Age I, participants will learn more advanced photographic techniques to create images with feeling, mood and depth. Participants will take part in weekly shooting exercises both in and out of class and will complete an in-depth photo project outside of class. Through weekly critiques, development of Adobe Photoshop toning techniques and lessons in editing and sequencing images, participants will develop a portfolio tailored to their skills and professional needs. Photography in the Digital Age I, or instructor approval of photography portfolio is required. New Adobe Cloud software is used.
DM 0014 Increasing Traffic to Your Website II
Explores applications of search engine optimization (SEO), based on the foundational skills gained in "Increasing Traffic to Your Website I." Course provides further insight into analyzing your SEO results.
DM 0015 Digital Copy Editing and Design
Learn how to make people click. Write compelling headlines and copy, integrate exceptional images and master content creation for your web communications. This class will cover critical principles of web writing and design, including usability, accessibility, segmentation, scanability and more.
MM 0014 Mobile Marketing
With mobile devices within arms' reach of 91% of US citizens (Source: Morgan Stanley), mobile marketing is quickly becoming the most powerful tool for marketing a business. In this course, you will learn how to effectively use mobile platforms, such as smartphones, tablets, and iPads, as key tools in optimizing your mobile marketing strategy. Learn how to integrate social and traditional marketing into your mobile efforts and effectively increase audience engagement. Key topics addressed in this course will be "What is Mobile Marketing?," "Reaching a Mobile Audience," "Planning a Mobile Marketing Strategy," and "Mobile Integration."
<strong>The Certificate</strong><br />
The <strong>Professional Certificate in Digital Media</strong> requires any six of the following courses for certificate completion: <em>Publishing on the Web, Understanding Social Media, Social Media Strategies for Business, Mobile Marketing, Increasing Traffic to Your Website I and II, Photography in the Digital Age I</em> and<em> II, Video Production for Digital Media Platforms I</em> and <em>II</em>, and <em>Digital Copy Editing and Design</em>. Note: <em>Level 1</em> courses should be taken prior to <em>Level 2</em>.<br /><br />
<strong>Enhanced Certificate Options</strong><br />
Earn your professional certificate, then continue on by taking three additional courses to earn an <a href="/Pages/Engine.aspx?id=746">Enhanced Professional Certificate in Digital Media</a> or <a href="/Pages/Engine.aspx?id=746">Enhanced Professional Certificate in Digital Media (with an emphasis in Marketing)</a>.<br /><br />
<strong>Note:</strong> The additional three courses must be different from those taken to earn the basic certificate. The same class cannot be used to fulfill the basic and elective requirement. If you've already completed courses, they are applicable to these new certificate programs!
<strong>Why this certificate?</strong><br />
As today's media industries continue to transform at warp speed, many media professionals find themselves navigating web-based publishing methods for which they have not been fully trained.<br /><br />
This certificate program is designed for professionals who would like to hone their skills in how to use multimedia tools and how to harness the interactive power of the Internet to build an audience. Participants will receive training in how to build their own web presence, including a website, a blog, an audio slideshow, and a video; as well as develop skills in social networking and search engine optimization.<br /><br />
Participants will work in computer lab settings and will be expected to have a digital still camera, flash drive, and free Google Gmail account. Additional equipment and software will be provided for use during certain class sessions.<br /><br />
<strong>Who Should Attend</strong><br />
This certificate program is targeted to working professionals within the fields of journalism, public relations, advertising, marketing, and multimedia content production, as well as anyone who wants to enter these exciting careers.<br /><br />
<strong>Location of Classes and Hours</strong><br />
SDSU Extended Studies/Gateway Centers, corner of Campanile Drive and Hardy Ave.<br /><br />
<strong>Offered in collaboration with SDSU's School of Journalism and Media Studies.</strong><br /><br />
<strong>For more information, please contact Amy Gonsalves at <a href="mailto:firstname.lastname@example.org" target="_blank">email@example.com</a>.</strong>
SDSU Research Foundation Program
Interest form - http://www.ces.sdsu.edu/client/iw/forms/site/mm.html
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