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DM 0001 Publishing on the Web
<strong><em>An introduction to web publishing tools.</em></strong> Review the basics of publishing your content on the Internet. You’ll learn how to set up a web presence, how to blog and how to post regular content on the web. You’ll also learn how and when to use the web’s many free or low-cost applications to increase website traffic and ensure site loyalty.
● 01/23/2014 - 02/20/2014
DM 0012 Photography in the Digital Age I
Through a series of hands-on drills, participants will learn the fundamentals of photography, including light, moment, color and composition. Participants will shoot every week during class, learn to make adjustments to their images using Adobe Photoshop and will also complete a short photo project outside of class. Through weekly critiques, participants will learn from the instructor and their peers while developing their skills in discussing and thinking about visual literacy. New Adobe Cloud software is used.
● 01/25/2014 - 02/15/2014
DM 0014 Increasing Traffic to Your Website II
Explores applications of search engine optimization (SEO), based on the foundational skills gained in "Increasing Traffic to Your Website I." Course provides further insight into analyzing your SEO results.
● 02/11/2014 - 03/04/2014
DM 0013 Photography in the Digital Age II
Building upon skills learned in Photography in the Digital Age I, participants will learn more advanced photographic techniques to create images with feeling, mood and depth. Participants will take part in weekly shooting exercises both in and out of class and will complete an in-depth photo project outside of class. Through weekly critiques, development of Adobe Photoshop toning techniques and lessons in editing and sequencing images, participants will develop a portfolio tailored to their skills and professional needs. New Adobe Cloud software is used.
● 03/01/2014 - 03/22/2014 Online registration is not available. This section is closed.
DM 0010 Understanding Social Media
An introduction to web-based social media tools. Get a broad overview of applications such as Google+, Facebook, Twitter, LinkedIn, and Pinterest as professionals' tools. Why should you be on social media? How do you choose the right applications for you? Class explores managing online applications, creating your online voice, engagement and web branding. This updated course replaces <em>Beginning Social Media</em>.
● 03/06/2014 - 03/27/2014
DM 0011 Social Media Strategies for Business
An in-depth study of how businesses and organizations use social media tools as part of their communications programs. Learn how the most popular applications in the social media arena can be used to accomplish marketing goals and build awareness for your organization. Build your company's profiles and following on Facebook, Twitter, Pinterest, YouTube and more to engage with your audience and enhance your professional communications.
● 04/07/2014 - 04/28/2014
DM 0004 Video Production for Digital Media Platforms I
<strong><em>An introduction to online video production.</em></strong> Learn how to produce videos with consumer-grade equipment and software. This course covers the basic principles of shooting and editing. Students will learn how to create their own YouTube channel using Flip cams (provided) and iMovie or Movie Maker, depending on their preferred software platform. Participants will be shown how to host and upload their videos to a blog or web site.
● 04/12/2014 - 05/10/2014
DM 0015 Digital Copy Editing and Design
Learn how to make people click. Write compelling headlines and copy, integrate exceptional images and master content creation for your web communications. This class will cover critical principles of web writing and design, including usability, accessibility, segmentation, scanability and more.
● 05/08/2014 - 05/29/2014
DM 0005 Increasing Traffic to Your Website I
<strong><em>Exploring the fundamentals of search engine optimization (SEO).</em></strong> Class covers how to structure websites for SEO and write news or feature content, ads, and headlines to maximize their exposure to various audiences. Class also covers how to use various assessment tools, such as RSS feeds, to measure and improve search results. Working knowledge of Excel recommended.
This course is not offered for the current term
DM 0006 Video Production for Digital Media Platforms II
This class teaches advanced shooting and editing techniques and utilizes professional-grade equipment and software. Students will shoot broadcast-style packages with Sony HD video cameras and edit using Final Cut Express.
<strong>The Certificate</strong><br />
The <strong>Professional Certificate in Digital and Social Media</strong> requires any six of the following courses for certificate completion: <em>Publishing on the Web, Understanding Social Media, Social Media Strategies for Business, Mobile Marketing, Increasing Traffic to Your Website I and II, Photography in the Digital Age I</em> and<em> II, Video Production for Digital Media Platforms I</em> and <em>II</em>, and <em>Digital Copy Editing and Design</em>. Note: <em>Level 1</em> courses should be taken prior to <em>Level 2</em>.
<strong>Why this certificate?</strong><br />
As today's media industries continue to transform at warp speed, many media professionals find themselves navigating web-based publishing methods for which they have not been fully trained.<br /><br />
This certificate program is designed for professionals who would like to hone their skills in how to use multimedia tools and how to harness the interactive power of the Internet to build an audience. Participants will receive training in how to build their own web presence, including a website, a blog, an audio slideshow, and a video; as well as develop skills in social networking and search engine optimization.<br /><br />
Participants will work in computer lab settings and will be expected to have a digital still camera, flash drive, and free Google Gmail account. Additional equipment and software will be provided for use during certain class sessions.<br /><br />
<strong>Who Should Attend</strong><br />
This certificate program is targeted to working professionals within the fields of journalism, public relations, advertising, marketing, and multimedia content production, as well as anyone who wants to enter these exciting careers.<br /><br />
<strong>Location of Classes and Hours</strong><br />
SDSU Extended Studies/Gateway Centers, corner of Campanile Drive and Hardy Ave.<br /><br />
<strong>Offered in collaboration with SDSU's School of Journalism and Media Studies.</strong><br /><br />
<strong>For more information, please contact Chris Brown at <a href="mailto:email@example.com">firstname.lastname@example.org</a> or call (619) 594-0787.</strong>
Successful completion of Photography in the Digital Age I or instructor approval of photography portfolio is required.
Completion of Increasing Traffic to the Web I or instructor approval is required.
Everyone always analyzes the outcome of commercials, but no one ever thinks about the person that came up with the idea. What state and environment were they in that caused them to come up with a certain idea? This seminar will answer questions such as, 'How can you enhance not only your own, but also other peoples' creative abilities?' and 'How do you keep their minds and bodies in top form so that they can continue to create cutting-edge and innovative deliverables?' Ideal for individuals who are under pressure to produce creative ideas, innovation, or problem solve.
SDSU Research Foundation Program
Interest form - http://www.ces.sdsu.edu/client/iw/forms/site/dsm.html
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