Certificate Courses: Current dates and future semester offerings (✔)
(subject to change)
<strong>The Certificate</strong><br />
The <strong>Professional Certificate in Digital and Social Media</strong> requires six courses for certificate completion. Take any six of the following ten courses: <em>Beginning Social Media, Social Media Strategies for Business, Photography in the Digital Age I</em> and <em>II, Video Production for the Web I</em> and <em>II, Increasing Traffic to Your Website I</em> and <em>II, Publishing on the Web,</em> and <em>Digital Copy Editing and Design.</em>
<strong>Why this certificate?</strong><br/ >
As today's media industries continue to transform at warp speed, many media professionals find themselves navigating Web-based publishing methods for which they have not been fully trained.<br /><br />
This certificate program is designed for professionals who would like to hone their skills in how to use multimedia tools and how to harness the interactive power of the Internet to build an audience. Participants will receive training in how to build their own web presence, including a web site, a blog, an audio slideshow, and a video; as well as develop skills in social networking and search engine optimization.<br /><br />
<strong>Certificate Information</strong><br />
Participants will work in computer lab settings and will be expected to have a digital still camera, flash drive, and free Google Gmail account. Additional equipment and software will be provided for use during certain class sessions.<br /><br />
<strong>Who Should Attend</strong><br />
This certificate program is targeted to working professionals within the fields of journalism, public relations, advertising, marketing, and multimedia content production, as well as anyone who wants to enter these exciting careers.<br /><br />
<strong>Offered in collaboration with SDSU's School of Journalism & Media Studies </strong><br /><br />
<strong>For more information, please contact Chris Brown at <a href="mailto:cjbrown@mail.sdsu.edu">cjbrown@mail.sdsu.edu</a> or call (619) 594-0787.</strong>
Course Descriptions
<strong><em>An introduction to online video production.</em></strong> Learn how to produce videos with consumer-grade equipment and software. This course covers the basic principles of shooting and editing. Students will learn how to create their own YouTube channel using Flip cams (provided) and iMovie or Movie Maker, depending on their preferred software platform. Participants will be shown how to host and upload their videos to a blog or web site.
<strong><em>Exploring the fundamentals of search engine optimization (SEO).</em></strong> Class covers how to structure websites for SEO and write news or feature content, ads, and headlines to maximize their exposure to various audiences. Class also covers how to use various assessment tools, such as RSS feeds, to measure and improve search results. Familiarity with basic HTML recommended.
<strong><em>Introduction to web-based social media tools.</strong></em> Get a broad overview of applications such as Google apps, Facebook, Twitter, LinkedIn, Flickr, Skype, and YouTube as media professionals’ tools. Class explores managing online applications, social networks, and web branding.
An in-depth study of how businesses and organizations use social media tools as part of their communications programs. Learn how the most popular applications in the social media arena can be used to accomplish marketing goals and build awareness for your organization. Build your company's profiles and following on Facebook, Twitter, Pinterest, YouTube and more to engage with your audience and enhance your professional communications. <br /><br />
This updated course replaces Advanced Social Media.
An in-depth study of how businesses and organizations use social media tools as part of their communications programs. Learn how the most popular applications in the social media arena can be used to accomplish marketing goals and build awareness for your organization. Build your company's profiles and following on Facebook, Twitter, Pinterest, YouTube and more to engage with your audience and enhance your professional communications. <br /><br />
This updated course replaces Advanced Social Media.
Basics of using digital cameras and editing software to create compelling photographic work. Using Adobe Photoshop Elements, this course covers the basics of toning, cropping and saving photos for the Web. Students also will participate in thoughtful discussions and receive constructive critiques on their photography. (This updated course replaces Photo Editing with Photoshop).
Explores applications of search engine optimization (SEO), based on the foundational skills gained in "Increasing Traffic to Your Website I." Course provides further insight into analyzing your SEO results.
Prerequisite Information
Completion of Increasing Traffic to the Web I or instructor approval is required.
Learn how to make people click. Write compelling headlines and copy, integrate exceptional images and master content creation for your web communications. This class will cover critical principles of web writing and design, including usability, segmentation, scan-ability and more.
Certificate Courses: Current dates and future semester offerings (✔)
(subject to change)
<strong>The Certificate</strong><br />
The Professional Certificate in Digital and Social Media requires six courses for certificate completion. Take any six of the Digital and Social Media courses, including: <em>Publishing on the Web</em>,<em> Beginning Social Media</em>,<em> Social Media Strategies for Business</em>,<em> Mobile Marketing, Increasing Traffic to Your Website I</em> and <em>II</em>, <em>Photography in the Digital Age I</em> and <em>II</em>, <em>Video Production for the Web I</em> and <em>II</em>, and <em>Digital Copy Editing and Design.</em>
<strong>Why this certificate?</strong><br/ >
As today's media industries continue to transform at warp speed, many media professionals find themselves navigating Web-based publishing methods for which they have not been fully trained.<br /><br />
This certificate program is designed for professionals who would like to hone their skills in how to use multimedia tools and how to harness the interactive power of the Internet to build an audience. Participants will receive training in how to build their own web presence, including a web site, a blog, an audio slideshow, and a video; as well as develop skills in social networking and search engine optimization.<br /><br />
<strong>Certificate Information</strong><br />
Participants will work in computer lab settings and will be expected to have a digital still camera, flash drive, and free Google Gmail account. Most equipment and software will be provided for use during certain class sessions.<br /><br />
<strong>Who Should Attend</strong><br />
This certificate program is targeted to working professionals within the fields of journalism, public relations, advertising, marketing, and multimedia content production, as well as anyone who wants to enter these exciting careers.<br /><br />
<strong>Offered in collaboration with SDSU's School of Journalism & Media Studies </strong><br /><br />
<strong>For more information, please contact Chris Brown at <a href="mailto:cjbrown@mail.sdsu.edu">cjbrown@mail.sdsu.edu</a> or call (619) 594-0787.</strong>
Course Descriptions
<strong><em>An introduction to web publishing tools.</em></strong> Review the basics of publishing your content on the Internet. You’ll learn how to set up a web presence, how to blog and how to post regular content on the web. You’ll also learn how and when to use the web’s many free or low-cost applications to increase website traffic and ensure site loyalty.
This class teaches advanced shooting and editing techniques and utilizes professional-grade equipment and software. Students will shoot broadcast style packages with Sony HD video cameras and edit using Adobe Cloud Premiere Pro.
Prerequisite Information
Video I