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Home Page - The Disney Keys To Excellence
The Disney Keys To Excellence has SOLD OUT

Thursday, March 22, 2007
Sycuan Resort
3007 Dehesa Road
El Cajon, California 92019
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Sessions | Agenda | Fees | Registration | Education Credit | Brochure | Partner | Contact Us
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Walt Disney World® insiders share the successful business practices that have made their name synonymous with creativity, quality, and innovation the world over.

Four 90-minute sessions focus on different aspects of Walt Disney World® Resort's corporate culture. Ideal for leaders, executives and managers in any size organization. Whether you attend one or all four sessions, the Disney Institute will spark excitement and innovation within your company.

Sessions

LEADERSHIP, DISNEY STYLE
Discover how effective leadership has been the catalyst at Disney to drive employee/customer satisfaction and bottom-line results, from the company’s inception to today.
  • Communicate a compelling vision - Understand the leader’s pivotal role in championing the vision.
  • Build involvement and ownership - Learn proven strategies for increasing employee ownership and pride.
  • Organize for maximum involvement - Examine your current organizational structure to assess your capacity for delivering positive results.
  • Capitalize on change - Learn proven strategies for driving proactive change through employee involvement.
MANAGEMENT, DISNEY STYLE
Understand the importance of integrating your corporate culture into selection, training, and care.
  • Establish a culture through learning by design - Learn steps to operationalize your culture.
  • Select and hire “right-fit” employees - Explore the Disney hiring process.
  • Train and motivate employees - Learn training strategies for orientation and ongoing training that encourage employee buy-in to your corporate culture.
  • Create a support environment - Learn how to create and reward “heroes” in your workforce.
SERVICE, DISNEY STYLE
Explore world-renowned Disney principles for service excellence.
  • Develop a service philosophy - Understand the Disney definition of quality service. Explore qualitative and quantitative techniques for knowing and understanding customers.
  • Learn tools to support a service culture - Develop a service theme that defines your organization’s purpose. Discover service standards that provide a framework for making quality decisions.
  • Deliver on the service theme - Examine delivery systems that ensure positive customer experiences.
LOYALTY, DISNEY STYLE
Learn key practices and principles in building and sustaining loyalty that have made Disney a trusted and revered brand around the world for more than 75 years.
  • The business case for loyalty - Explore the Disney definition of loyalty. Examine the link between loyalty and financial results.
  • Strategies for creating loyalty - Identify your brand promise. Identify your core components.
  • Align for loyalty - Identify gaps between your core components. Learn a conceptual model that impacts the customer experience. Learn Disney tactics for creating emotional connections with employees and customers.

Who Should Attend
This program is ideal for any size business - from leaders in Fortune 100 companies and mid-sized organizations to small businesses. Whether you're the newest member of an organization or a seasoned executive, you'll find enormous value in this program. Some of the industries that have previously participated in this program include:

Hospitals/Healthcare Providers • Financial Institutions • Retail Outlets • Automotive Sales/Service Locations • Restaurants/Food-Service Companies • Real Estate Developers/Management Companies • Government Organizations • Military/National Guard Management Personnel • Utilities • Manufacturers • Insurance

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Agenda

7:30 a.m. - 8 a.m...................Registration & Continental Breakfast
8 a.m. - 9:30 a.m......................................Leadership, Disney Style
9:30 a.m. - 10:00 a.m..............................................................Break
10 a.m. -11:30 a.m................................Management, Disney Style
11:30 a.m. - 1 p.m...................................................................Lunch
1 p.m. - 2:30 p.m............................................Service, Disney Style
2:30 p.m. - 3 p.m......................................................................Break
3 p.m. - 4:30 p.m............................................Loyalty, Disney Style


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Fees

Four Session Package (includes lunch) >> Register Online Now
Early registration (by January 31, 2007) On or after February 1, 2007
  • Public Fee $375
  • CES Preferred Partner $365
  • SDSU Alumni Assoc. $365
    Lifetime Member
 $396
$396
$396

Individual sessions $99/each
  • Leadership, Disney Style (8 a.m. - 9:30 a.m.)
  • Management, Disney Style (10 a.m. - 11:30 a.m.)
  • Service, Disney Style (1 p.m. - 2:30 p.m.)
  • Loyalty, Disney Style (3 p.m. - 4:30 p.m.)

Discounted fees are available for groups of four or more from one organization. For information on group rates please call (619) 594-5640 ext. 15 or email tmcleod@mail.sdsu.edu.

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The Disney Keys To Excellence has SOLD OUT

There are five easy ways to register for The Disney Keys To Excellence.
  1. Online
  2. By Mail
  3. In Person
  4. By Fax
  5. By Phone

Please note: SDSU Research Foundation accepts VISA and MasterCard. No refunds, but you may transfer your registration to another individual.

Register Online
Secure online registration is available. You may Register for the Full Day (includes lunch) or the individual sessions: Leadership, Disney Style; Management, Disney Style; Service, Disney Style; or Loyalty, Disney Style.

Register by Mail
Print registration form and mail it with a check or VISA or MasterCard information to:
College of Extended Studies, Cashier
5250 Campanile Drive
San Diego State University
San Diego, CA 92182-1919

Register in Person
SDSU Extended Studies/Gateway Centers (use Hardy Avenue Entrance. View Campus Map)

Register by FAX
Fax your registration form with VISA or MasterCard information to: (619) 594-0147.

Register by Phone
Register by phone with your VISA or MasterCard. Call (619) 594-5152.

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Education Credit

Continuing Education Credit: Disney Institute is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Each session is 1.5 content hours for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN 37219-2417. Website: www.nasba.org

Disney Institute is also registered with the American College for Healthcare Executives (ACHE).

Guests wishing to apply to either of these organizations must contact the Disney Keys office at (407) 566-6449 at least one week prior to the program for special instructions.

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Brochure

Adobe PDF document Download The Disney Keys to Excellence brochure

Adobe Reader is needed to view the brochure.

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Marketing Partner

SDSU College of Extended Studies is proud to be a selected sponsor of the Disney Keys to Excellence in San Diego, and wishes to thank its marketing partner:

Sycuan Resort

Owned and operated by the Sycuan Tribal Development Corporation, Sycuan Resort includes more than 425 acres of lush, picturesque mountain terrain, and offers guests two spectacular 18-hole championship courses, a challenging and fun 18 hole par-3 course, generous practice facilities with top professional instruction, and 11 lighted tournament tennis courts. Sycuan Resort provides excellent golf and tennis, comfortable guest rooms, great entertainment, and a choice of delicious eating options. Our courses are open to the public, and we also offer valued membership options for you and your family. Sycuan's signature is our first class service, and our professional staff is always on hand to cater to your every wish. All of this is only minutes away from Downtown San Diego, but miles apart from the rest!

Directions to Sycuan Resort

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Contact Us

Questions: Call (619) 594-5640 ext. 15 or email tmcleod@mail.sdsu.edu.

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Last update March 20, 2007
The statements found on this page/site are for informational purposes only. While every effort is made to ensure that this information is up-to-date and accurate, official information can be found in the University publications.
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