FOR IMMEDIATE RELEASE
WEDNESDAY, NOVEMBER 17, 2004

CONTACT: Steve Dolan
(619) 594-5664
sdolan@mail.sdsu.edu

SAN DIEGO, Wednesday, November 17, 2004 - If you are going to make it big in the business world, education is the key to your success. San Diego State University's College of Extended Studies offers numerous programs that can help you in this regard.

The Professional Certificate in Business Basics for Success teaches everything students need to know about how businesses plan for success. From the initial business model concept to the ultimate moneymaking sales proposal, it's a truly one-of-a-kind program that's a rewarding blend of tried and true traditional business basics and creative, cutting-edge brand-first strategies.

This program is highly recommended for business professionals, and junior and senior undergraduate business students. It is essentially a must for anyone who's already in business, starting a business, or about to enter the business arena.

Classes include:

• The Business Plan - This core course will make certain you have the knowledge to take your business from concept through to success.
• Business Presentation Skills - You will learn how to become a confident public speaker and a polished presenter.
• The Business Brand: BRANDICAPPED? Students will come to recognize the difference between well branded and poorly branded businesses.
• The Marketing Plan - Here's where you will discover how to implement the strategy you have learned.
• The Business Sales Proposal - This is the time when you actually put your plan into practice.

The professors are experienced business executives and skilled consultants. They perform the job in the business world during the day that they teach at night; thus providing students with dynamic real-life, hands-on instruction.

In the Professional Business Skills for Career Development program, you will learn what it takes to move to the next level in your career. You will develop the skills you need to present yourself professionally, increase your confidence, get noticed, and position yourself for upward mobility.

Workplace benefits include:

• Developing the workplace skills required today
• Adding to your success in the face of rapid change
• Enhancing your ability to work with a variety of people
• Improving your job satisfaction by developing strategies to cope with stress, change, and conflict on the job
• Raising your productivity by managing your time
• Increasing your ability to budget and forecast accurately

For more information or to register for these programs, call (619) 594-6255 or visit www.NeverStopLearning.net.
SDSU's College of Extended Studies offers a wide variety of lifelong learning classes, seminars, and certificate programs. Career advancement courses are offered in many areas of management, leadership, and quality improvement while self-enrichment courses range from astronomy to web design. Additionally, the College offers over 30 certificate programs, online courses, and many other learning opportunities. For more information on the cutting-edge opportunities offered in business, or other programs, visit the College's web site at www.NeverStopLearning.net.