FOR IMMEDIATE RELEASE
WEDNESDAY, FEBRUARY 11, 2004

CONTACT: Steve Dolan
(619) 594-5664
sdolan@mail.sdsu.edu

SAN DIEGO, Wednesday Feb. 11, 2004 - To meet the needs of today's workforce, the College of Extended Studies at San Diego State University offers many types of certificate programs in marketing, advertising, public relations, media, and sales.

The certificate program in Business and Branding Development teaches everything students need to know about how businesses plan for success. From the initial business model concept to the ultimate moneymaking sales proposal, it's a truly one-of-a-kind program that's a rewarding blend of tried and true traditional business basics and creative, cutting-edge brand-first strategies.

This program is highly recommended for business professionals, and junior and senior undergraduate business students. It is essentially a must for anyone who's already in business, starting a business, or about to enter the business arena.

A program certificate will be awarded upon successful completion of all five required courses.

Each class is presented for 2.5 hours on Tuesday evenings. Classes include:

• The Business Plan
• Business Presentation Skills
• BRANDICAPPED? The Business is the Brand!
• The Branding Plan
• The Business Sales Proposal

The professors are experienced business executives and skilled consultants - people who do what they teach during the day, and teach what they experience in the business world at night.

For more information or to register, call (619) 594-6255 or visit www.NeverStopLearning.net.

There are more certificate programs, as well, to help meet your needs in sales and marketing.

A Marketing and Media Specialist certificate program allows you to quickly enhance your career and earning capacity. Practical information you'll understand and use everyday is the key. This comprehensive program is provided through a partnership between SDSU's College of Extended Studies and the San Diego Ad Club.

Courses in the program include the following:

• The Marketing Plan
• Creativity and the Media
• The Principles of Media Management
• Media Planning and Buying
• Media Sales and Promotion
• The Marketing and Advertising Campaign

E-Business has become a central component of the marketing strategy of many established corporations, and is quickly becoming the backbone of many startups and emerging technology and service companies.

A typical certificate program in E-Business Essentials is designed for marketing professionals considering a career in this rapidly developing sector. The program offers essential e-marketing insights for graphic designers, web designers, webmasters and network administrators, as well as public relations and advertising agency executives whose clients have an online presence.

Courses in the E-Business Essentials certificate program include:

• E-Business Models and Strategies
• Integrated Online Marketing
• Information and Internet Technologies for Business
• Online Advertising and Promotion

SDSU's College of Extended Studies offers a wide variety of lifelong learning classes, seminars, and certificate programs. Career advancement courses are offered in many areas of management, leadership, and quality improvement while self-enrichment courses range from astronomy to web design. Additionally, the College offers over 25 certificate programs, online courses, and many other learning opportunities. For more information on the cutting-edge opportunities offered in sales and marketing, or other programs, visit the College's web site at www.NeverStopLearning.net.